Two people sitting at a pool edge, one holding a pink drink in a jar with bamboo lid; two 'cure' packets on the ledge.

Two people sitting by a pool, holding drinks and clinking glasses.

Woman with curly hair drinking from a pink sports bottle against a blue sky, close-up on her face and bottle.

Two people on a couch holding glasses — one with a clear iced drink and straw, the other a pink beverage with a reusable straw.

Smiling girl holding a clear bottle with pink drink and wooden lid labeled 'curo'.

Person on sofa holding glass jar with pink drink; pink 'cure' packet and notebook with pen on their lap.

Close-up of glass of orange Tropical Punch being stirred beside a pink Cure packet on a marble countertop

THE CHALLENGE

75% of Americans are dehydrated.

Cure's on a mission to help you drink more water and actually feel it work. We use a science-backed electrolyte formula made with plant-based ingredients, for people who care about what goes into their body. A refreshingly simple way to hydrate.

OUR APPROACH

Hydration supports clarity, energy and overall vitality

Let's be real, who doesn't want to drink more water? But water alone is not enough to hydrate effectively. There are countless hydration brands that claim to have the answer, but fill their products with questionable ingredients or lean on flashy, science-y claims that oversell the benefits.

We create delicious and effective products that empower you to live a better, healthier life everyday.

Founder Story

It all started with hydration.

Exercise is supposed to make you feel energized, but I would often get headaches and nausea after a long run or bike ride. It turns out I was just dehydrated along with 75% of America. I tried to drink more water, but even when I did, it wasn't enough.

What we're certified for

Cure is Non-GMO, Kosher, and Certified Gluten-Free. We're also a Certified B Corporation and Plastic Neutral certified — commitments we keep because they're checkable, not just because they sound good on a label.

Then I found out that hydration isn't just about drinking water.

You also need to replace electrolytes lost through sweat, sleep, drinking alcohol and regular daily life. Water alone can't do that. When I looked at the electrolyte drinks out there, I was shocked. They were all neon colored and full of sugar and artificial ingredients.

So I decided to make my own an electrolyte drink mix with only plant based, non GMO ingredients that tastes as good as it feels. Because when it comes to our health, we shouldn't have to make trade offs.

Cheers,
Lauren

Since 2019, we've expanded to 27,000 stores and counting.

We launched in 50 retail stores with a simple mission: make clean, effective hydration easier to find. It didn’t take long to see how many people were looking for a better way to hydrate.

Now in 4,000 stores, we introduced an improved formula and grew our small but mighty team, setting the foundation for everything that came next.

With nearly 5,000 doors, we entered premier retailers like Erewhon and Gelson’s and deepened our presence in natural and specialty grocery.

We unveiled a full brand refresh at Expo West and reached 10,000 doors, making it easier than ever to spot Cure on shelves across the country.

We continued scaling into major national retailers like Kroger, Albertsons, and H-E-B, growing to 12,000 doors and earning a spot on the Inc. 5000 list as one of the fastest-growing companies in the U.S.

At 15,000 doors and with the launch of Cure Kids, we expanded our lineup and brought better hydration to even more families, while again being recognized on the Inc. 5000 list.

Now in 21,000 doors and still growing, Cure is evolving from a hydration brand into an everyday wellness essential with the launch of our Energy drink mix and continued national expansion.

Now everywhere you shop. Cure is in 27,000 doors and counting, bringing better-for-you hydration to shelves coast to coast as we cement our place as an everyday wellness essential.

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Brand Values

Our values drive everything we do, from leadership to impact, creating products that make a meaningful difference in people's lives.

Real ingredients

Made with nature's best ingredients and absolutely nothing else.

OUR STANDARDS

Clinical Credibility

Backed by our own medical advisory board who helps ensure every formula meets real, clinical standards.

MEET THE BOARD

Science-Based

Built on proven research, not hype. Our formula uses the same science trusted by global health experts.

SCIENCE 101

Better-for-you

Better hydration, bigger impact, and crafted with sustainability and purpose in mind.

OUR IMPACT

Best Seller

Front view of Berry Pomegranate electrolyte drink mix pouch showcasing berry graphics and a sachet on a white background

Angled pouch of Berry Pomegranate electrolyte mix showing Cure branding and fruit images above blackberries on pale blue

Front view of Cure Watermelon Electrolyte Drink Mix 14 pack with single packet and watermelon slice on pink background

Front view of Cure watermelon electrolyte drink mix pouch showcasing watermelon packaging with fruit and a glass on a pink background

Front view of Cure Lemonade electrolyte drink mix pouch and packet showcasing lemon imagery against a yellow background

Front view of Lemonade electrolyte drink mix pouch with Cure branding and single-serve stick beside a glass on yellow background

Front view of Cure grapefruit electrolyte drink mix pouch and packet showcasing grapefruit slices on a pink background

Front view of Cure Grapefruit Electrolyte Drink Mix pouch showcasing grapefruit graphic and single-serve stick with pink glass background

Front view of Cure Tropical Punch electrolyte drink mix pouch and packet with pineapple, orange, and cherries

Front view of Tropical Punch electrolyte drink mix pouch with citrus, cherries, orange drink, and pink background

Front view of Cure Strawberry Kiwi electrolyte drink mix showing pouch and packet with strawberry and kiwi imagery

Front view of Cure Strawberry Kiwi electrolyte mix showcasing pink packaging with a glass of pink drink, kiwi, and strawberries

Front view of Berry Pomegranate Bulk Jar showcasing no added sugar electrolyte drink mix with a plain light background

Front view of Berry Pomegranate electrolyte drink mix jar showcasing Cure label and "Electrolyte Drink Mix" text with marble countertop and blurred leaves background

Front view of Lemonade Bulk Jar showcasing its yellow, no added sugar electrolyte mix label on a light background

Front view of Lemonade Bulk Jar showcasing yellow Cure label, powder scoop, lemons, and prepared drink on yellow background

FAQ

What makes Cure different?

Cure is based on the World Health Organization’s oral rehydration solution (ORS) formula, the same science used to treat dehydration in clinical settings. Unlike most hydration mixes, we use coconut water as our primary electrolyte base, add no artificial ingredients, and have zero added sugar.

We’re also FSA/HSA eligible, one of the only electrolyte brands that qualifies!

What certifications does Cure hold?

Cure is Non-GMO Project Verified, Certified Gluten-Free, certified vegan, and certified plastic neutral. It’s also paleo-friendly and female-founded.

Cure is also one of the only electrolyte brands eligible for FSA/HSA spending, available on FSAStore.com.

Is Cure safe for kids?

Yes, Cure’s core formula is safe for children. We also offer Cure Kids, a formula designed for smaller bodies with kid-friendly flavors. No added sugar, no artificial ingredients, and balanced electrolytes for everyday hydration.