Press Highlights

What they're saying...

HELLO! logo

“Gwyneth Paltrow’s miracle health hack – an electrolyte powder that prevents dehydration without the added sugars of a sports drink.”

Martha Stewart logo

"Cure really is the best—their beverages meet the criteria of thirst-quenching and healthy and, as an ORS, they are scientifically proven to hydrate at a cellular level."

Women's Health logo

2022 Women’s Health Fitness Awards Winner - Named Best Hydrating Drink Mix

POPSUGAR logo

“Whether you need a refreshing boost of hydration or need to handle a hangover, Cure has got your back.”

TechCrunch logo

“Now, more than ever, consumers are prioritizing health in their daily lives and looking for products that are not only effective but better-for-you.”

Parade logo

“The only women-owned powder electrolyte brand is led by Peruvian Lauren Picasso.”

PureWow logo

“These water additives are meant for all of us, everyday people who are potentially among the estimated 75% of Americans suffering from dehydration.”

Fortune logo

“Cure is effective hydration without the added sugar and artificial ingredients that most sports drinks have,” says Andy Roddick.

Honest Brand Reviews logo

"Cure is a company that's looking to redefine how we hydrate ourselves."